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PERformance manager

 

We are looking for a Performance Manager to work within our Performance team. You’ll be responsible for working with a portfolio of clients to assist in: defining and implementing measurement strategies that align with client marketing and business objectives; producing meaningful marketing KPI dashboards and delivering monthly, cross-channel performance reports with actionable insight. You’ll also conduct conversion optimisation consultancies, to improve efficiency in clients’ digital marketing strategies and increase ROI.

 

Main responsibilities

Campaign strategy:

• Identifying client objectives and advising on suitable measurement strategies

• Benchmarking performance across all online channels and advising on KPIs

• Using methodical performance analysis to influence/support campaign strategies

• Planning, developing, implementing and reporting B2C and B2B marketing media channel planning  campaigns

• Research, Interpret and prediction of data driven supply and demand trends in media marketing

• Working with new business teams in setting performance target and benchmarks metrics for requests for tenders.

Reporting and Analysis:

• Developing custom marketing dashboard concepts for client reporting

• Reporting on key metrics, analysing and interpreting trends and providing actionable insights based on available analytics data

• Analysing the effect of different online and offline channels on each other and developing and implementing innovative strategies for improvement and growth.

• Analysing online user behaviour, conversion data and customer journeys, funnel analysis and multi-channel attribution

• Performing ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns

• Performing ad-hoc analytics and conversion optimisation consultancies for clients and influencing conversion optimisation strategies with solid analytical data

• Client focus

• Delivering regular reporting and analysis documentation to clients and presenting findings or test results in person or via conference calls.

• Assisting in educating clients on the benefits of digital marketing and the importance of online measurement & performance optimisation

Analytical and technical:

• Providing consultancy on campaign tagging and additional on-site tracking

• Spotting potential to implement innovative new methodologies and improve analytical procedure

• Using available data sources to deep dive and troubleshoot campaign (and

overall) performance issues and propose methodical optimisation tests, both onsite and campaign based

Communication:

• Working closely with the business team to identify and explore opportunities to cross-sell services and support new client acquisition

• Collaborating with the design and development teams for on and off-site conversion optimisation projects

• Collaborating with the search and social teams to enhance client reporting and performance measurement and conduct detailed analysis work when required

Key skills and experience:

• Experience in working within a marketing/business intelligence environment

• High level of experience working with analytical software (e.g. Google Analytics, Adobe Analytics, KissMetrics, MixPannel, etc.),

• High level of experience in data analysis techniques and advanced Excel

• High level of experience working Digital Marketing tools below

• Strong proficiency with Microsoft Word and PowerPoint for producing client reports and presentations

• Experience in identifying and validating strategic and tactical marketing objectives

• High level of experience in measuring and analysing online marketing campaigns including: natural and paid search, email, affiliate, display and social

• Experience in working with website optimisation tools listed below

Digital Marketing Tools:

SEM / SEO: Google Adwords, Bing Ads, Google Trends, Google Keyword Tool, Google Search Console

Display & amplification: Google Display Network, Outbrain, Yahoo Gemini, DCM

Paid Social: Facebook Ads, Twitter Ads, LinkedIn, Pinterest

Analytics: Google Analytics, Facebook Analytics, Adobe Analytics, Mixpannel, KissMetrics

CRO: Optimizely, Lander, LeadPages, Google Optimize, Instapage

Certifications: (nice to have) Google Partner Certification Program:

• Search

• Display

• Mobile

• Shopping

• Video

• Analytics

• DoubleClick

Key behaviours:

• Enthusiastic and self-motivated, with the ability to lead projects proactively

• Meticulous attention to detail, with an overall passion for continual improvement

• Innovative and creative, with a logical and methodical approach to problem solving

• Credible and articulate, with excellent communication, presentation and

interpersonal skills

• Ability to relay analytical insight to internal and external stakeholders with various levels of analytical and digital knowledge and at all levels of seniority.

 

To apply please send cover letter & RESUME to

lucy@mojotalent.com.au