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product marketing manager (online / mobile)

ZeniMax Media is a video game publisher and who create and sell premium video game titles to a rapidly growing worldwide market. This is an exciting opportunity for a junior product marketing manager (online / mobile) with previous experience in or a keen interest in gaming to drive the execution of the Bethesda online / mobile games portfolio in the ANZ market.

As a product manager, you will own the goal of increasing and retaining the base of online & mobile engagement through analytics & understanding life cycle marketing both online and mobile.

Key Responsibilities

  • The Product Marketing Manager (Online / Mobile) will be responsible for the analysis and execution of the Bethesda online and mobile game portfolio for the ANZ market.
  • Working closely with the International Online team, the ANZ community, and the marketing and sales teams to deliver the most effective user acquisition and retention campaigns for the company.
  • MUST have experience in online campaign analytics & developing strategies for campaign monetisation within the ANZ market.
  • This is an amazing opportunity for a gaming industry enthusiast to make a major impact on the online / mobile space for Bethesda in the ANZ territory.
  • Mobile &/or GaaS experience preferred.

Specific responsibilities

  • Support the development and deliver cross disciplined marketing communications strategies for the company’s brands and products.
  • Manage budget and all agency partners to deliver on go to market plans for titles within your portfolio.
  • Conduct and analyse market data and internal BI to deliver effective/efficient plans on-time to reach product objectives.
  • Support the ANZ Marketing Manager’s work with global teams to ensure global strategy is in line with local planning and enable a clear flow of communication of product strategy to the local business.
  • Assist the sales team in developing communications tools that deliver best practice retail executions.
  • Be a confident presenter – able to clearly present across buying, retail and consumer environments.
  • Support the establishment of partnership opportunities locally with various industry partners and brand partners.
  • Drive local consumer show initiatives in conjunction with community teams.

Key user acquisition, analytics, automation requirements:

  • Monitoring project KPIs and keeping them on the stable level;
  • Paid user acquisition (SEM, CPC, CPA, CPM, revenue share);
  • Evaluation and analytics of incoming traffic quality (efficiency, activity, LTV, ROI, retention and churn rates, etc.)
  • Working on and raising conversion rates – from website visitor to paying users
  • Regular reporting – user acquisition levels, KPIs;
  • Creating, analyzing and improving promo materials (banner CTRs, landing page conversion levels etc.);
  • Improving retention rates – creating automated retention e-mailings, welcome back letters, selecting user segments for automated e-mailing;

Desirable requirements:

  • At least two-year’s experience of mobile / online marketing and analytics
  • Knowledge of the ANZ market, and online gaming
  • Good knowledge of growing influence of social media
  • Passion for games and game playing